Contagious: Why Things Catch On

9781451686579 New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do

Amazon.com Price: $10.95 (as of 23/09/2020 02:06 PST- Details) & FREE Shipping.

Best deal at: abebooks.comAbeBooks Affiliate Program
Buy for best price
Last Amazon price update was: September 23, 2020 9:27 am
× Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com (Amazon.in, Amazon.co.uk, Amazon.de, etc) at the time of purchase will apply to the purchase of this product.
0
Contagious: Why Things Catch On

Amazon.com Price: $10.95 (as of 23/09/2020 02:06 PST- Details) & FREE Shipping.

Description

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Additional information

Specification: Contagious: Why Things Catch On

Author
Binding
Brand Berger Jonah
EAN
Edition
ISBN
Label
Languages
NumberOfItems
NumberOfPages
ProductGroup
PublicationDate
Publisher
ReleaseDate

Price History

-

Reviews (0)

User Reviews

0.0 out of 5
0
0
0
0
0
Write a review

There are no reviews yet.

Be the first to review “Contagious: Why Things Catch On”

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Bookalat
Enable registration in settings - general
Compare items
  • Total (0)
Compare